The name "Nike" came from the ancient Greek mythology became the company's name. A local female student Caroline Davidson design a fat GOGO symbol as the landmark of Nike. The "Swoosh" (means "wind flying past") became the world famous symbol to the great success of nike air huarache ultra Nike.Nike's business has spread all over the world on about six continents. With a total number of 22,000 employees, if shippers, retailers, and other personnel service included, 1 million people was reached. Nike has always inspired the world for every athlete and offers the best nike air jordan 1 products as a glorious task.
When he saw these cheap and portable, and with comparable quality European brands of sports shoes, Knight immediately be instigated, he brought some samples back to his hometown, and show it to his sports coach Bill Bauer Man. Oregon coach Bill Bowerman was impressed by the sample and made his decision to invest $ 500 as a partnership. They sign an agreement with Onitsuka Company on the purchase of 1,000 pairs of shoes. They transported the shoes to the General Assembly the on-site sale. As nike air jordan retro a result, Knight sold $ 8,000 shoes in just within a year.
By 1969, BRS has sold more than $ 1 million pairs of shoes. However, due to the long-term over-reliance on Onitsuka Japanese companies, they also began to worry that the relationship may change. No sooner than that, the relationship was really broken, and the cooperation was threatened. Knight thinks the time to go alone has come, he decided to accept greater challenges. After the termination of cooperation, Knight found one Exeter factory and cooperated with a trading company to provide them credit financing. The name "Nike" came from the ancient Greek mythology became the company's name.
The essence of the humanistic thought of Mike mainly embodies in its advertising concepts and marketing strategies. That is communication, rather than the sale demands. The starting point makes room for Nike in the sales market and let it continues to expand and develop. Nike seizes their own characteristics by extensively received by young people, their marketing centered on this consumption age. nike air max 1 ultra According to the tendency of consumption, Nike introduces a great number of star elements in the markets.
At the same time, the analysis of the teenagers consumption psychology and the creation makes Nike's communication skills gradually strengthened. There is a place in people's heart of Nike brand.Secondly, Nike pays attention to the external investment, and then changes the brand into spirit. Nike chooses not only the best consumer groups, but also the eccentric enterprise cultures. Summarize the success of Nike, we can easily find that Nike is an entity both
with patience and toughness. A brand needs spiritual connotation.